Subject Code and Title EVN203 – Event Financing and Sponsorship
Assessment Assessment 4: Sponsorship Proposal
Individual/Group Group (with 2-3 members)
Length 1,600 words per group member
Learning Outcomes e. Analyse collaborative techniques for the mutual financial
benefit ofstakeholders
Total Marks 100 marks
Context:
Working in a small group of 2 to 4 people, you are to create an exciting event, and find a
company who can be a potential majorsponsor for the event. You can use the event you chose
in Assessment 2, if you are in the same group, or another event of your choosing.
You MUST identify the majorsponsor and addressthe sponsorship proposal to them directly in
the first person i.e. “We are excited to present to you ‘Sponsor A’ our proposal for your
participation in our event ‘X’ etc.
You are then to develop a formal sponsorship proposal. Consider an existing sponsorship
prospectusfor another event and tailor it to your event and its specific unique qualities.
Instructions:
This assessment isto be in a proposal format. In doing so, the proposal should include,
but not be limited to, the following:
Background of the event
How doesthe sponsor’s value/goals align with that of the event?
What is the potential sponsor/company sponsoring? (e.g. goods,
services, monetary etc.)
What are the benefits forsponsoring your event?
Why should they sponsor?
Finance report of the event including the different financial components (e.g.
investment, grants, ticketing, sponsorship etc.). The report should include
revenue items, expense items and then derive at a net income which might
profit or loss.
EVN203_Assessment 3_Brief_Nov 2021 Page 2 of 4
The financial report should include revenue items, which include the revenue from ticket sales,
sponsors and exhibitors, government grants and any other financial sources and in-kind
contributions, expense items and then derive at a net income which might be profit or loss.
It is important to consider what the financial contribution of in-kind sponsorship provides to the
event.
You should also consider, while selecting sponsorsfor your event, to avoid direct competitors
(e.g. Coca-Cola and Pepsi; Woolworths, and Coles or Aldi.)
Despite the fact that the assessment is a proposal that would typically be presented to the
decision maker of the sponsoring company, it should contain the appropriate references. It
should contain a minimum of 10 references.
Referencing
It is essential that you use appropriate APA style for citing and referencing research. Please see
more information on referencing in the Academic Writing Guide found via the Academic Skills
Website accessed via the Torrens Library page.
Submission Instructions:
Submit the assessment via the Assessment link in the main navigation menu.
To note when submitting: If you would like to submit more than one document such as appendix
items in your submission, once your first item has been uploaded, click ‘Browse Your Computer’
to attach your extra documents as an appendix. Then click Final Submit button.
Academic Integrity
All students are responsible for ensuring that all work submitted is their own and is
appropriately referenced and academically written according the Academic Writing Guide.
Students also need to have read and be aware of Torrens University Australia Academic Integrity
Policy and Procedure and subsequent penalties for academic misconduct. These are viewable
online.
Students also must keep a copy of all submitted material and any assessment drafts.
EVNVN203_Assessment 4_Brief_Nov 2021 Page 3 of 4
Learning Rubric: Assessment 3
Assessment
Attributes Fail (Unacceptable) Pass (Functional) Credit(Proficient) Distinction (Advanced) High Distinction (Exceptional)
Grade Fail grade will be Pass is awarded for Credit is awarded for Distinction is awarded for High Distinction is awarded for
Description awarded if a student is work showing a work showing a more work of superior quality in work of outstanding quality in
(Grading unable to demonstrate satisfactory than satisfactory achieving all learning achieving all learning outcomes
Scheme) satisfactory academic achievement of all achievement of all outcomes and a superior together with outstanding
performance in the learning outcomes learning outcomes and integration and integration and understanding
subject or has failed to and an adequate a more than adequate understanding of theory and of theory and application of
complete required understanding of understanding of application ofskills. skills. Evidence of in- depth
assessment points in theory and theory and application Evidence of in-depth research, reading, analysis,
accordance with the application ofskills. of skills. A consistent research, reading, analysis original and creative thought is
subject’s required A consistent academic referencing and evaluation is demonstrated. A consistent
assessment points. academic system is used and demonstrated. A consistent academic referencing system is
referencing system sources are academic referencing used and sources are
is used and sources
are appropriately
acknowledged.
appropriately
acknowledged.
system is used and sources
are appropriately
acknowledged.
appropriately acknowledged.
Provide Limited description Basic background Thorough background Highly descriptive A sophisticated description of
thorough of event. information information provided background with all key the event with all key
background of provided with with value or mission of information addressed as information, mission and vision
event (10%) some of the key
information
addressed.
the event presented. well as mission and vision of
eventstated.
statement.
Identification Demonstrates no Demonstrates Demonstrates Demonstrates an advanced Consistently demonstrates a
of potential awareness of limited awareness consistent awareness and integrated systematic and critical
sponsor and context and/or of context and/or of context and/or understanding of context understanding of context and
analysis of
benefits(30%)
purpose of the
sponsorship.
purpose of the
sponsorship
purpose of the
sponsorship.
and/or purpose of the
sponsorship.
purpose of the sponsorship.
Sponsor’s fit Limited synthesis Demonstrated Well-developed Thoroughly developed and Highly sophisticated and
with event and and analysis. analysis and analysis and synthesis creative analysis and creative analysis,synthesis of
sponsorship synthesis of new with application of synthesis with application new with existing knowledge
structure (30%) knowledge with
application.
recommendations
linked to
analysis/synthesis.
of pretested models and /
orindependently developed
models and justified
recommendations linked to
analysis/synthesis
Evaluation of Difficult to Information, Information, Information, arguments and Expertly presented, the
information understand for the arguments and arguments and evidence are very well presentation islogical,
selected to audiences, no evidence are evidence are well presented, the presentation persuasive and wellsupported
support the logical/clear presented in a way presented, mostly is logical clear and well by evidence, demonstrating a
proposal (20%) structure, poorflow that is not always clear flow of ideas and supported by evidence. clear flow of ideas and
of ideas, argument clear and logical. arguments. arguments.
lacks supporting
evidence
Correct citation Demonstrates Demonstrates use of Demonstrates use of Demonstrates use of good Demonstrates use of highof key resources inconsistent use of good credible and relevant high quality, credible quality, credible and relevant quality, credible and relevant
and evidence quality, credible and resources to support and relevant resources resources to support and resources to support and
(10%) relevant resourcesto
and develop ideas, to support and develop develop arguments and develop arguments and
support and develop
ideas.
but these are not
always explicit or well
developed.
ideas. statements. Shows evidence
of wide scope within the
organisation for sourcing
evidence
position statements. Shows
evidence of wide scope within
and without the
organisation forsourcing
evidence