Case Discussion Questions:
1. Discuss the strengths and weaknesses of the various measures of investment attractiveness as used by
Euroland Foods. Will all the measures rank the projects identically? Why or why not?
2. Rank the 11 proposals on the basis of purely economic considerations. Then rank them a second time
based on any other considerations that you believe are important. Are the rankings identical? Why, or why
not?
3. Which set of projects should Wilhelmina Verdin recommend to the board of Euroland Foods for the
capital budget for 2011?