Your Prompt:
You are a Product Manager. Your Product Lead, who has ownership of the product roadmap and budget, would like your recommendation on how to improve one aspect of your digital product.
– Review the Marvel Unlimited product and choose one of the following objectives. Explain what improvements you would implement in the product to achieve this objective and why.
– Improve conversion rate.
– Improve engagement rate.
– Create a new service or feature.
Deliverable:
Create a short presentation of 10 or fewer slides for the Product Lead which outlines the changes you would make and why.
Guiding Questions
Use the questions below to guide your proposed solution and presentation.
Data Set:
What trends are you seeing?
What problems/concerns can you identify? How would you resolve the concerning trends?

Problem & Target Customer:

Who is the target audience and how did you arrive at this conclusion?

What is working well and who for?

What pain points have you identified?

Who has this problem?

Solution:
What is your idea?
How does this address the problem for the target customer?
How big is the market (industry or product-specific)? In other words, how many people do you think can benefit
from your solution? How did you arrive at that number?
Is there competition? Who are they? What makes your solution a better choice for your target customers?
What data or information supports what you are suggesting?
Notes:
Be sure to include:
– Be sure to analyze the customer journey for the service you choose
– Any research you do on the product
– Showcase a critique of the current design
– Any analysis you have done on the data, any interesting findings and insights you can use

• A good starting point is conducting research in the Marvel Unlimited reddit group. We can use this as data for the project
o Here we can ask them to take a survey we created
o Questions should be geared toward what do they like about the product? What don’t they like about it? etc.
• Also, will help us understand what we want to propose as our problem and solution
• We’ll need for some of these people to do a user interview with us and create a user persona from it.
• Next Step is defining our problem with a problem statement and hypothesis
• Problem statement communicates a clear vision for the work and shift the conversation from outputs to outcomes.
• Problem statement format below:
o Ss {User} needs a way to {user’s need}, because {insight}
• Hypothesis separates the problem from the proposed solution.
• Hypothesis format below:
o We believe that by {doing this/building this feature/creating this experience} for {these users}, we will achieve {this outcome}.
o We will know this to be true when we see {this feedback/quantitative measure/qualitative insight}.

Example Problem + Solution = Hypothesis

Problem
• Campers and hikers need a way to access real-time trail conditions because they want a way to navigate trials safely

Solutions (framed as HMW)
• How might we ensure that users can navigate trails safely?
• How might we provide users with real-time information on trail conditions?

Hypothesis
• We believe that by developing an app that allows hikers to view and submit real-time trail conditions, we will maker trails safer and easier to navigate. We will know this to be true when we see that hikers who use this app get lost or injured less frequently than those who do not?