Post the following:

• Referring to your course text, identify three similarities among the marketing of services and products, and suggest why you think these similarities exist.
• Identify two differences between the marketing of products and services.
• Compare how easy or difficult it is to customize products and services.
• For a particular service you use, explain how it is standardized for all purchasers or customized for you and why this standardization (or customization) is important.