Case 1 focuses on beer as an end item, for the consumer. And you have  to become familiar with part of the supply chain with you as a  wholesaler. You will also experience the Bull-Whip Effect as you  practice in the EBBD simulation. Consider the idea of feedback within a  system. Feedback as some form of information that is used to make  decisions about controlling rates of flow.   

How does feedback, or the absence of it, help to create the bull-whip  effect? What feedback would you like to have, specifically, as you  determine your weekly orders for Kentucky Swamp Brew? How would get such  information? When would you like to have it?