To successfully implement marketing strategies in the international marketplace, a marketer must
understand the complexities of the global marketing environment. Which environmental forces
(sociocultural, economic, political/legal/ regulatory, ethical, competitive, or technological) might a marketer
need to consider when marketing the products in the international marketplace.
Use APA format to write 500-800 words (1-3 pages) to accurately portray the environmental forces, the
marketer needs to consider and why for the following products.
Barbie dolls
Beer
Financial services
Television sets