Consider a purchase you recently made.

Considering concepts from the WK2 readings, compare your decision process to the processes described in the readings.

How did you determine your need?
How did you search for information?
Did you evaluate alternatives?
Did you have criteria upon which you made your choice?
How did you assess your purchase?
How does your awareness of you consumer decision process help you better understand how marketers influence you and how you as a marketer can influence others?
NOTE: To earn full credit, your DQ response should integrate course concepts or other credible sources with your professional experience. In other words, apply and cite the course content