Fitness
Gym and recreational facility users are often faced with crowded conditions during peak hours.
This can cause people to cut workouts short, train on low interest equipment or cancel
workouts altogether with associated negative health outcomes. Many gym users are
uncomfortable working out in these conditions. Crowding in confined spaces is also problematic from a public health / infectious disease perspective. Gym
owners struggle to sell
more memberships and retain happy customers if they can’t space demand more evenly.
See order #357237434:
Customer Interviews – Problem & Customer
Each team member should conduct and document 3 first-person interviews (in the field or via Zoom/phone), which should be focused on the Problem and
Customer outlined in your business idea. Interviews should be conducted prior to the submission of the team assignments each week. Interview question
guides are available in Mastering Customer Interviews for Entrepreneurs.
Please review the Customer Interviews section of the New Venture Team Project Guidelines page for detailed requirements on each interview write-up.
online-course-icons_icon-navigate.png How to Submit Your Work
This is an individual Turnitin assignment. Combine your three interview write-ups into one document, then upload it to this Canvas assignment. For extra help,
review How do I upload a file as an assignment submission in Canvas? (Links to an external site.)
Turnitin is a writing assessment tool that is used to help detect plagiarism.
Read here about interpreting the Turnitin similarity report.
To resolve issues with Turnitin, contact Georgetown University’s Information Systems Office.
online-course-icons_icon-grading_rubric.png Grading
This assignment will be graded using the Customer Interviews Grading Rubric found on the New Venture Team Project Guidelines page.
Rubric
BLHS 398 Customer Interviews
BLHS 398 Customer Interviews
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeCore Components
3 pts
Outstanding
At least 3 first-person interviews are conducted and documented. Name, date, and contact information is provided for each interview.
2.5 pts
Proficient
2 pts
Needs Improvement
3 pts
This criterion is linked to a Learning OutcomeRelevant Customers
3 pts
Outstanding
The customers are relevant to the venture and the assignments.
2.5 pts
Proficient
2 pts
Needs Improvement
3 pts
This criterion is linked to a Learning OutcomeInsight
4 pts
Outstanding
Insights and next steps are articulated from the interview.
3 pts
Proficient
2 pts
Needs Improvement
4 pts
Total Points: 10
1. Customer Interviews (30%)
Individual Grade
A core element of this course is interviewing customers to discover their problems and needs, and to get feedback on your project ideas. When we say
customers we are talking about a number of different stakeholders that could be important to your venture These could include paying customers users
stakeholders, experts, and others. Each week you will be individually tasked to identify, reach out to, and interview three (3) customers as per the weekly
assignment prompts. This almost certainly will require you to reach out to more than three customers to ensure you hear back from at least three. The
course text titled Mastering Customer Interviews for Entrepreneurs describes in detail how to plan and do each aspect of this process. Customer interview
results should be written up and submitted for grading, and also shared with teammates to learn faster across multiple interviews each week.
Each interview write-up should be one (1) page and must include the following to receive full credit:
Name and role of individual leading Interview
Names of other team members present (if any)
Interviewee name, title, and contact information (email, phone)
Interview date and time
Hypothesis tested: What did you expect to learn in this interview?
Results: What did you learn from this interview?
Next steps: How does what you learned impact your project? Are you going to recommend pivoting or staying the course?
Notes from the interview
NOTE – Incomplete or late interviews will not be accepted. These include interviews that do not include contact information of the person interviewed or time
and date of the interview, do not address the assignment prompts, are irrelevant to the course project (for example interviews of irrelevant family and
friends). Fake interviews submitted are a violation of university integrity rules and will not be permitted. You can re-interview only three (3) total customers
during the course (must mark as repeat interviews). Others must be new each week.
online-course-icons_icon-grading_rubric.png Customer Interviews Grading Rubric
Each Customer Interviews assignment is worth 10 points and will be graded according to the following criteria:
Core Components (3 points)
At least 3 first-person interviews are conducted and documented.
Name, date, role, and contact information are provided for each interview.
Relevant Customers (3 points)
The customers are relevant to the venture and the assignments.
Insight (4 points)
Insights and next steps are articulated from the interview in 1 page.
MacMillan, I. C. & Thompson, J. D. (2013). The social entrepreneur’s playbook: Pressure test, plan, launch and scale your social enterprise. Wharton Digital
Press.
Jabara, J. (2019). Mastering customer interviews for entrepreneurs: The fastest way to great customer feedback.
Jabara, J. (2020). Mastering social impact for entrepreneurs: Transform your lean startup with social impact.