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Assessment 1
Business Ethics and Corporate Social Responsibility
2021
(QB3004)
Creation of Poster-Vaccine Passports
Due Date: Thursday 4th November at 12:00 pm
With millions of people receiving covid-19 vaccines globally, some countries have already started
planning the implementation of “vaccine passports”—accessible certificates confirming covid-19
vaccination linked to the identity of the holder. A vaccination passport (also known as “vaccination
certificate,” “immunization passport,” or “digital health pass”) is a document that provides proof of
vaccination and certifies that the holder is protected from illness.
The purpose of vaccine passports, governments argue, is to allow people to travel, attend large
gatherings, access public venues, and return to work without compromising personal safety and
public health. There remain, however, considerable ethical challenges to their implementation.
You are required to produce a poster that is either for or against the implementation of “vaccine
passports.” Provide ethical issues and ethical justifications for the position that you adopt.
Present your reader with the problem related to vaccine passports, the research associated with the
problem (theoretical stance) and the solution to the problem.
The poster should consist of a mixture of brief text mixed with images, graphics, pictures and visual
formulae. An application that you can use to create your poster may be found at the internet
address – Easel.ly
Everything should be readable with clean and consistent layouts that directs the readers eye to the
key message.
It should evidence best practice – exploring new and emerging topics within Business Ethics.
Be creative. Decide how you want to present the poster.
The challenge is to create complex ideas in a simple graphic way, in 3 A4 posters (one page each).
Messaging
Why is this topic important to me and to Business Ethics?
How will “vaccine passports” effect Business.
How can I best share my ideas using charts photos, graphs and images?
What information should I include and what should I not include?
You should provide a clear message either for or against “vaccine passports”
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Your Audience
Persuade us that you know what you are doing and where you are going.
Choose a statement, images and diagrams that will attract your audience’s attention.
Your audience will not engage if it is not clear what your message is and what you are trying to
Achieve.
Colours
Colours should highlight, separate, define and associate information. Details kills interest. Make it
bold, make it brave, make it stand out. Background colours should always be light enough to use
black as your text. Effective posters are spacious and easy to follow. Pinterest it!
Aim for 40% visual graphic. Find a way to show visually what you think and feel.
Appropriately chosen graphics can express more than words.
Breaking Boundaries
New Insights
New Knowledge
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Present your argument but keep your concepts simple. Concentrate on communicating a complex
idea not graphic design.
General Instructions
• References required
• The poster should consist of three separate A4 pages. Not one big sheet of paper.
• There is no word limit.
• The poster must be digitally produced, not a scanned hard copy.
• Do not put the poster through SafeAssign.
• You may decide on who your audience is based upon your message.
• Your solutions may be based on businesses or the everyday man in the street.
• A website that you may use to produce the poster is https://www.easel.ly/