Course: BUS400 Driving Business Opportunities SELECTED COMPANY: NETFLIX THE PROPOSED NEW PRODUCT/SERVICE: LIVE STREAM TV FOR NETFLIX COMPETENCIES: In this project, you will demonstrate your mastery of the following competencies: 1. Determine a strategy to make product improvements based on customer feedback 2. Evaluate external factors that could affect a business 3. Determine a strategy for business continuity SCENARIO: After your funding pitch is approved, it is time to plan ahead. Senior management sent a memo, company-wide, announcing the project. One line on the memo really caught your attention: “We are eager to see the project completion and the many other product offerings to come from this initiative.” You reach out to the project manager (PM) and are told that, typically, senior management expects to see product/service extensions or some type of next steps stemming from an original product. This could include different versions of the product/service, such as cheaper or premium versions, new targeted customers, and more. The PM also adds that senior management will look for continency planning to protect the funding for the project. You will propose your ideas for the future of your project, including product improvements and a contingency plan to mitigate potential risks. PROMPT: For your business continuity plan, consider your next steps, including project improvements and how to mitigate the risk to the project to protect the project investment. A business continuity plan ensures the key persons involved in a project know how to recover from a potential disaster or unforeseen situation. To accomplish this, you must leverage employee and customer feedback on the new product/service [Live Stream TV] for Netflix. Additionally, research the market and use a political, economic, social, technological, legislative, and ethical or environmental (PESTLE) analysis to examine if any external factor could affect your new product offering. A PESTLE analysis is also a great framework to determine whether some potential risks can be turned into opportunities for advancement. When used in conjunction with SWOT, this analysis provides a comprehensive view of where the industry and the market are headed and how you can position your business to mitigate any risks involved and use any potential opportunities to your advantage. Specifically, your plan MUST address the following criteria [critical elements]: 1. BUSINESS CONTINUITY PLAN: a. Outline a basic business continuity plan for your business that identifies key business areas and critical functions. b. Identify at least one measure for recovering or maintaining critical business operations in case of an emergency. c. Explain the details on how your will ensure that this plan is followed. 2. POST-LAUNCH STAGE: a. Propose new ideas for the post-launch stage. b. Identify and include one idea for a product/service improvement you plan to implement after the initial launch. c. Identify and include one idea for increasing your customer base or engagement after the initial launch. 3. FEEDBACK LOOPS: Explain the details on how you will implement feedback loops for your product or service [Live Stream TV for Netflix] using internal communication channels 4. PESTLE ANALYSIS: a. Use PESTLE analysis to identify at lease one external risk factor that may affect the project. b. Provide a solution or contingency plan for mitigating that risk. GUIDELINES FOR SUBMISSION: For this assignment, submit a 3-page Word Document using double spacing, one-inch margins, and 12-point Times New Roman font. Sources should be cited according to APA style. Please follow the Project Guidelines and Rubric, which outlines specific and detailed instructions to address the critical elements for this assignment. Attachment: 1. BUS 400 Assignment Guidelines and Rubric 2. PESTLE Analysis