Comprehensive Company Analysis: Alphabet, Inc.
Alphabet, Inc., the parent company of Google, is a well know company involved in many businesses. Lots has been written about Alphabet and its management style. There are many directions one can go with this company in case analysis. You can read Case 1: Alphabet, Inc. in you textbook for an overview, but for this company analysis you will need to do your own research. I would start at its home website, where investor information can be obtained. I would then expand to Internet searches, YouTube documentaries, etc.
This project will require students to follow the same method as in previous cases, but a much more wholistic and rigorous analysis is expected. Expected length of the report is about 15 pages, excluding the appendix. Please use one-and-half spacing, Times New Roman 12-point font.
One example of a format the paper can follow is below, which contains the bare minimum information required.
After the introduction of the problem the company is facing, you need to discuss each subsequent section with the problem in mind. For instance, in the Strategy section you can give possible solutions to the problem(s) facing the company. Then you should, discuss financial performance, and how your idea will affect financial performance. Explain what you base it on (maybe benchmarking, or shifting customer demand, etc.).
You may include as many charts, graphs, tables, etc. as you wish. However, all these need to be referenced in the text and cited (unless you created them).
POSSIBLE FORMAT FOR THE PAPER
COVER SHEET (1 page)
– Includes information such as your name, instructor, class, date, etc.
EXECUTIVE SUMMARY (1 page)
– Should be written from the perspective of a manager delivering this analysis to the CEO of Alphabet, Inc.
INTRODUCTION
– Brief overview (history and background) of the company. Who are the customers/users of the company’s services/products?
ISSUE STATEMENT
What specific problem is the company facing? Is the problem well known? Has it been previously addressed? [Your report will be highlighting this issue with critical analysis].
STRATEGIC DIRECTION (NOTE: Not every subheading needs to be addressed—these are possible topics for inclusion in your analysis. Use your own discretion in selecting topics to create a robust review of this company.)
– Company’s vision, mission, business and marketing strategy
o Does the company use cost leadership? Differentiation? Focus?
o Does it tend to use strategic leadership? Tactical?
– Company’s business plan, operational plan, leading indicators, and financial considerations for success
– What are the core competencies?
– Discuss any patterns, such as cyclical or season sales.
– SWOT/TOWS matrix analyses.
o This should include an analysis of major competitors
o Discuss the barriers to entry
– If appropriate, where do products/services fall within the BCG? Discuss this.
– What level of diversification is present within the company? What does this mean?
– If the company is global, how does its international strategy differ from its domestic?
– How does the company rate its goals in terms of importance and how does this affect its strategy?
–
SUMMARY OF OPERATIONAL PERFORMANCE
– Financial Overview
– Include ALL relevant financial and accounting information. This includes any charts and graphs such as time series analysis of revenues/costs, per share value, etc. (Be sure to properly label all charts/tables/graphs.)
– Possible discussion topics include an analysis of the company’s:
o Profitability
o Cash flow
o Financial strength
o Asset utilization
– Comparison to industry values/major competitor
– Use of Primary Resources
TECHNOLOGY
– Discuss the level of technology used in the company and what role it plays?
– Is technology crucial to the success of the company?
ETHICS
– Does the company employ the use of ethics in any of its decisions or products?
LIMITATIONS
– List any limitations the company has or appears to have. You have some latitude to give your thoughts here.
CONCLUSION (1-3 pages)
– From all that you have gathered, written, and studied, what do you recommend the company do? Should the company change anything? Should it stop producing a good (downsize)? Should it consider a merger or strategic alliance, etc.?
BIBLIOGRAPHY
– List complete citation of all sources used and cited.
APPENDICES
This list is not all-inclusive. You may add additional relevant material. This project will be time intensive. Therefore, I recommend beginning it sooner rather than later. Those who wait to begin this a week before the due date will be hard pressed to turn in a quality research paper. Quality and thoroughness are crucial. Do NOT simply add unneeded material to “beef up” the number of pages.
The whole point of this paper is to show that you are capable of conducting a comprehensive analysis befitting a graduate of the MBA program of Lamar University. Please work hard and do your best. The paper is worth 200 points toward your grade.