Each group member visit a different Web site of a company that uses the balanced scorecard to evaluate
the company’s performance. Identify the performance measures used by the company on its balanced
scorecard. For each measure, identify whether the measure best fits the innovation, customer, internal
process, or financial dimension of the balanced scorecard. The write-up to include each company.
Further guideline:
Evaluate the company’s performance based on the :
Innovation, customer, internal process, or financial dimension
Assume each sector worths 5 point, and calculate the balanced score.
For example:
Apple:
Innovation
5
customer
4
internal process
5
financial dimension
5
For each points given, give explanation and give an overall comment on the company.
Find three companies and compare them, the expected length for each company is 200 words.