Case Study: General Machinery, Ltd

Ratio analysis is a method used to analyze the financial reports of a company and interpret trends in the company’s performance. As a nonaccounting manager, you use numerous ratios to analyze your company’s performance year-by-year and benchmark the performance to industry averages, to an individual competitor’s performance, or against a predetermined target.

For this assignment, read “Case study question 7.2: General Machinery Ltd” on page 168 in chapter 7 of our textbook, Accounting for Managers: Interpreting Accounting Information for Decision Making, 5th. Using the data from the case study, repond to the tasks below.

Tasks:

Consider the following scenario for this assignment: You are an external investor who is considering General Machinery as one of the potential companies for investment. Respond to the following in your initial discussion post:

  1. Discuss the major issues facing the company.
  2. Recommend what actions the company should take to improve its overall performance, addressing each of profitability, liquidity, gearing, activity, and shareholder return measures.
  3. In what way does the Statement of Cash Flows help you to interpret the ratios and financial performance of the company?
  4. What information does ratio analysis provide for meeting the requirements of the case questions?
  5. Which ratios are the most important, and which ones are of limited value? Justify your choices for the scenario.
  6. Why do you need to compare:
    • The current year ratios with the prior year ratios?
    • The ratios of competitors in the same industry or some other benchmark?
  7. Other than the computations used in ratio analysis, what else is necessary to properly analyze a company for investment?

Submission Details:

By the due date assigned, post your response to the Discussion AreaThrough the end of the module, read and respond to at least two other classmates’ posts on at least two different days of the week.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail. Include citations of all sources, where needed, according to the APA style, and demonstrate accurate spelling, grammar, and punctuation. 

 

Case study question 7.2: General Machinery Ltd

General Machinery manufactures computer numerical control (CNC) equipment for its customers who use the equipment in the manufacture of electronic circuit boards. Ratios have been calculated from annual reports for the last five years and are shown in Table 7.19. The Statement of Cash Flows is shown in Table 7.20.

TABLE 7.19 Ratios.

 

2014

2013

2012

2011

2010

ROI

5.0%

3.2%

3.6%

6.2%

5.8%

ROCE

9.2%

7.1%

6.2%

7.6%

6.4%

Operating margin

16.8%

13.9%

12.6%

15.7%

14.1%

Gross margin

70.0%

71.0%

72.0%

74.0%

75.0%

Overhead to sales

53.2%

57.1%

59.4%

58.3%

60.9%

Sales growth

11.4%

9.4%

6.7%

9.1%

 

Working capital

198%

360%

340%

368%

326%

Acid test

135%

287%

270%

275%

243%

Gearing

42.0%

40.5%

38.6%

36.5%

37.4%

Interest cover

182%

162%

202%

376%

517%

Asset turnover

48%

46%

44%

44%

41%

Days’ sales outstanding

60

63

68

70

73

Inventory turn

3.3

3.1

2.8

2.2

2.3

Days’ purchases outstanding

78

88

102

105

111

Dividend per share

$0.036

$0.027

$0.025

$0.036

$0.036

Dividend payout ratio

48.4%

57.9%

49.0%

41.4%

45.7%

Dividend yield

3.0%

2.5%

2.5%

4.5%

5.6%

EPS

$0.075

$0.047

$0.052

$0.088

$0.080

P/E ratio

16.0

23.4

19.3

9.1

8.2

General Machinery’s Statement of Cash Flows is also shown for the last few years (Table 7.20).

TABLE 7.20 Statement of Cash Flows.

 

2014

2013

2012

2011

Cash flow from operating activities

 

 

 

 

Cash receipts

772,000

700,000

635,000

595,000

Cash payments

−628,000

−601,000

−537,200

−503,000

Interest paid

−72,000

−60,000

−40,000

−25,000

Income tax paid

−17,700

−11,100

−12,240

−20,700

Net cash from operating activities

54,300

27,900

45,560

46,300

Cash flow from investing activities

 

 

 

 

Payments for property, plant & equipment

−200,000

−50,000

−50,000

Net cash used in investing activities

−200,000

−50,000

−50,000

Cash flow from financing activities

 

 

 

 

Proceeds from borrowings

50,000

50,000

50,000

Dividends paid

−20,000

−15,000

−14,000

−20,000

Net cash from/used in financing activities

30,000

35,000

36,000

−20,000

Net increase/(decrease) in cash

−115,700

12,900

31,560

26,300

Cash at beginning of year

135,700

122,800

91,240

64,940

Cash at end of year

20,000

135,700

122,800

91,240

1. Discuss the major issues facing the company.

2. Recommend what actions the company should take to improve its overall performance, addressing each of profitability, liquidity, gearing, activity, and shareholder return measures.

3. In what way does the Statement of Cash Flows help you to interpret the ratios and financial performance of the company?