1. What are the demographics/psychographics of the Titan Raga target market?
2. What is the Titan Raga experience?
3. What are the demands of the traditional Titan Raga customer?
4. What are the demands of the new Titan Raga customer?
5. If the former value proposition was “for a special occasion,” what should a new value proposition be?
6. Is now the time or not the time to launch a stand-alone brand? Support your conclusions.
Your individual report should:
-Succinctly define the situation (no more than 15-20% of the paper).
-Enumerate the options to be considered.
-Weigh each option’s positives and negatives.
-Declare your decision.
-Provide support for your decision.
1.5 page MAX