Case Analysis

Instructions for Critique & Analysis

The class will watch seven video cases that raise issues/offer insight about the process of marketing within diverse organizations. Your role is to identify the issue being discussed, apply concepts from class during that chapter being read in the textbook and analyze to identify the lessons possible to learn from what you observe, and to connect these to your own experiences. DO NOT DESCRIBE WHAT IS GOING ON THE VIDEO. Your response to the questions posed and the comments you make will be incorporated in your contribution to class discussion.

Please prepare a 1.5-2 page double spaced critique of each video found in each Week’s Assignment folder. Analyze the main points from the video and how it relates to the following:

· Concepts in the respective reading and classroom discussion

· Your personal and professional understanding of marketing, advertising and sales concepts