CardioGood Fitness
The market research team at AdRight is assigned the task to identify the profile of the typical
customer for each treadmill product offered by CardioGood Fitness. The market research team
decides to investigate whether there are differences across the product lines with respect to
customer characteristics. The team decides to collect data on individuals who purchased a treadmill
at a CardioGood Fitness retail store during the prior three months. The data are stored in the
CardioGood Fitness Excel file. The team identifies the following customer variables to study:
product purchased, TM195, TM498, or TM798; gender; age, in years; education, in years;
relationship status, single or part-nered; annual household income ($); average number of times
the customer plans to use the treadmill each week; average num-ber of miles the customer expects
to walk/run each week; and self-rated fitness on an 1-to-5 ordinal scale, where 1 is poor shape and
5 is excellent shape.
1. Create a customer profile for each CardioGood Fitness tread-mill product line by developing
appropriate tables and charts.
2. Write a report to be presented to the management of Cardio-Good Fitness detailing your findings