The assignment consists of selecting a case study describing an implementation of a business analytics project. （Please refer to the uploaded examples
for case types, and you could find one case online which you are keen to analyze it. When you choose one case please discuss with me to confirm it.
Suggestion for finding case is from INFORMS JOURNAL ON APPLIED ANALYTICS https://pubsonline.informs.org/journal/inte）
Your task is to provide a critique of the analytical work that has been described in the above case study.
The mark awarded for this assessment will consider the following:
1. Clear descriiption of the case study
2. Evidence of a balanced critical analysis of the strengths and weaknesses of the implemented approach.
3. Evidence of drawing on and appropriate use of relevant frameworks to evaluate business analytics projects, e.g. DELTA model, BADM, or CRISP-DM. (Refer
to uploaded files named Introduction of DELTA, BADM, and CRISP-DM )
4. Evidence of your own additional independent research using external literature and the internet. Full references should be cited for any materials that you
refer to or rely on.
5. Quality of writing, referencing, structure and presentation of the report
File format: Arial font, 12-point font, double spaced
Turnitin percentage: 8% and below
Word Limit: +/-10% either side of the word count (see above) is deemed to be acceptable.
References: You should use the Harvard style to reference your assignment. When quoting ideas and content from the literature, do not use descriiptive
sentences of the original text, but restate ideas and content by rewriting sentences.
Please use the references recommended in the document whenever possible.