This is the second and last report you are going to write for your personal brand, a comprehensive review
of the progress and performance of your brand during the past 8 weeks of content creating and marketing
using digital and social media marketing techniques.
You are expected to talk about what your brand has achieved throughout the entire project, highlights of
weekly performances, adjustments in strategy or tactics that you have made, analysis of tracked
performance against your goals, as well as the most important take-away for you.
Things you MUST cover in your report include but are not limited to the following aspects:
A review of your brand statement, your target market, your SMART goals for this project, as well as a
progress of weekly smart objectives
Your actions, and a complete list of properly linked CLICKABLE contents (both organic and paid) that you
have created on both website and social media channels
A showcase of the progress of your achievement using proper graphs and charts, with some of your most
important metrics over the past 8 weeks
A summary of what you have learned, and your insights into what has and has not worked for your brand
Please use important graphics, metrics, exhibits, and clickable hyperlinks to support your arguments and/or
conclusions.
The reports should be written in a professional fashion such that it can be viewed by your business partner
or potential investor in the field of marketing and business. Other requirements for this report include 4
pages maximum, single-spaced, Times New Roman Font Size 12, and 1-inch margin.
Your score will depend on your performance in the following seven aspects:
The completeness of required information
The clarity in the articulation about SMART goals, your actions, results, and findings
The correct use of marketing terminologies, including the ability to identify and interpret relevant metrics
The ability to develop insights and go beyond simple descriptions or common senses (that do not require 8
week’s work). You are expected to be able to explain why some rules/practice works for you or why some
does not. For example, “A bunch of hashtags works better than none” is not a good insight. Instead, you
should talk about more specific things for your brand/content, such as what type of hashtags work better,
how many is a good amount, etc.
A demonstration of sufficient and quality work for the past 8 weeks
Clickable and working hyperlinks
Professional writing (e.g., no typo, no obvious grammatical errors, consistent format, etc.)
Please upload your report by 11:59 pm on 12/5/2020. Late submission before 12/11/2020 will receive a
20% deduction (i.e., 0.8 pt in this case). Submissions after 12/11/2020 will NOT be accepted.
In the paper, please provide a little chart where she wants to have the links reachable at. She needs direct
links to my website and social medias.
Here are all the links:
https://ifinerdispatching.weebly.com/
https://www.facebook.com/ifiner.dispatching
https://www.instagram.com/ifiner.dispatching/
I’ve also attached all the weekly homeworks that i’ve done to keep track of my brand’s progress.