Beverage Cost and Price

Apple Martini, or “Appletini”
Mojito
Classic Margarita
Step 1: The first step is to determine the liquor cost percentage for the business concept. In most bars and restaurants, a standard alcohol cost ranges from
18 to 25 percent and will vary depending on the type of business concept. For those concepts without alcoholic beverages, imagine you are creating prices
for catering events that have a bar set-up. Determine your business concept liquor cost percentage and outline how you determined the percentage for your
business concept.
Step 2: Research and present the full recipe (include ingredients and instructions) for the above drinks. Be sure to note references for the recipes.
Step 3: Cost out the recipes and determine the drink price—the goal is to focus only on the alcohol itself when establishing per-drink expenses. You will
calculate how much each ounce of alcohol costs by dividing the cost of each bottle by the amount of ounces it holds. Remember different types and brands
of liquor have varied price ranges; you will need to calculate the price per ounce for each bottle. Assume all garnishes and mixers like orange juice are 10
cents per drink. Note: most bottles of alcohol are 750 ml which equals 25 ounces; a Liter = 33 ounces.
Complete the provided beverage cost sheets for the recipes, determine the cost per ounce for each type of liquor you serve, and what the price of the drink
based on business concept percentage.