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Write an essay of 2,000 (+10%) words answering the following question:
Innovation is about big leaps forward, ‘eureka’ moments and radical breakthroughs – or is it? Using examples from a sector of your choice make a case for the importance of incremental innovation. And why it’s the key of success?.
Marking criteria
|
Criterion |
Weighting |
Marks and Comments |
|
Answer demonstrates critical understanding of the innovation process |
30 |
|
|
Critical understanding of the difference between ‘incremental’ and ‘radical’/ ‘disruptive’ innovation according to literature. Don’t forget to put examples for each industry (retail , banking ,..etc) |
20 |
|
|
Evidence of research/wider reading |
25 |
|
|
Use of relevant examples |
15 |
|
|
Correct referencing |
5 |
|
|
Presentation and structure |
5 |
|
|
Overall comment |
Total |
|