Overview

We see many examples across the internet of organizations using stories to reach their audiences. As social networking sites have become more popular, it has become evident that organizations must use these sites in some way to reach many different audiences. Social networking sites are a specific segment of social media where people can create accounts and directly share information with other people. Some major examples of social networking sites are Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. Because of the format and function of social networking sites, organizations must change how they tell stories in order to effectively reach audiences on these sites.

Prompt

Review the social networking sites maintained by the organization you discussed in your Module Six journal assignment. Find an example of that organization using storytelling on one of their social networking sites and write a journal that analyzes the target audience and organizational goal of this story. Be sure to include a link to the story in your submission.

Specifically, the following rubric criteria must be addressed:

· Identify an example of an organization using a story on a social networking site to meet an organizational goal.

· Describe who the target audience is for this story (its demographics, psychographics, and geographics). Compare how this audience relates to the audience you identified in your Module Six journal assignment.

· Explain the organizational goal the story intended to meet and how it compares to the goal identified in your Module Six journal assignment.

· Provide a rationale for why you believe the organization chose to use a social networking site to distribute this story to the audience instead of another channel, such as the channel identified in your Module Six journal assignment.

Guidelines for Submission

This assignment must be approximately 250 to 500 words in length and submitted as a Microsoft Word document. You must include a citation for the story you used, but additional resources are not required. Resources must be cited in APA format.