•Select one of the case applications from the textbook ◦Planning for Holiday Shipping at FedEx

•Perform part of the steps of the strategic management process

◦Identify the organization’s current mission, goals, and strategies (today)

◦Develop the external analysis, identifying the opportunities and threats

◦Develop the internal analysis, identifying the strengths and weaknesses

◦Make a table to present all of the SWOT areas

◦Formulate the strategy to achieve a competitive advantage, and explain how it will be implemented and evaluated

•As a conclusion, identify the role of the manager in the strategic management process

Parameters

•Word document

•Maximum pages: five pages (not including the title page or references)

•Font: Times New Roman or Arial, size 12

•Paper must follow APA format

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Worth 6% of total course grade.

Plagiarism

There are three common types of plagiarism you need to be aware of as a student:

•Recycling a paper; “double-dipping”; self-plagiarism: reusing a paper you have written for a previous course

•Copying directly from a source without proper quotations or paraphrasing: when you try to pass something off as your own work

•Not using proper citations