ASSIGNMENT: Select one of the following writing prompts and draft a 3-5 page (approximately 800-1300 words) informative essay. As a part of your
completed draft, complete the color coding activity described below. In addition, answer the “Think About Your Writing” questions on a separate sheet of
paper and include it with your draft submission.
Note: Touchstone 3 will be a revision of the draft that you submit for Touchstone 2.2.
Choose one of the following prompts for your informative essay.
PROMPT A: IMAGE ANALYSIS: Although we look at print advertisements every day, we often do not consider the ways in which they affect us. Visual images
in ads can influence and persuade us, so it is important to evaluate them critically to understand their meanings. Good image analysis involves examination
of the components of an image to gain an understanding of the whole.
Select an advertisement to analyze. The advertisement you choose should be directed towards a specific audience. To identify the intended audience, think
about the members of the potential audience for the advertisement that you have chosen. Who are they? Ads for a beauty product, for example, may be
aimed at young girls; ads for a deodorant might target men; a diaper commercial is likely intended for new parents; ads for cruise trips might be aimed at
retirees. You can use any academically-appropriate advertisement to complete this assignment, as long as its intended audience is clearly identified.
Your thesis must inform the reader of your topic and purpose. Because you are writing in the informative mode, use objective language and a neutral point of
view.