You need to have watched the lecture video on product, branding, and packaging (Watch this lecture on
product, branding, and packaging) in order to be able to do this assignment correctly. If you do not do this,
you will not complete the assignment correctly, and you will get a failing grade.
In this assignment, you should come up with a new brand name for a new product line for Walmart which
will be denim blue jeans for the entire family. Write at least 350 words that explains your brand name and
shows that your brand name meets all 5 of the requirements for a good brand name as discussed in the
online day activities for product, branding, and packaging. These requirements are specifically mentioned
in the lecture; they are not in the textbook. You can use this site, Trademarkia (Links to an external site.),
as a way to check that your new brand name is not being used by another company. You can use this site,
WordSafety (Links to an external site.), as a way to check that your brand name is fine in other languages.
Your assignment should be double-spaced and will be graded based on content, depth of analysis, and
grammar