You are the newly hired head of analy!cs in your company. You are introducing analy!cs to inform the company’s
Corporate Social Responsibility strategy. CSR is the method by which profit-making organiza!ons integrate the
ethical, social, and environmental interests of all stakeholders in their business decisions, opera!ons, and objec!ves.
Details
1. Choose a company from the following list:
3M
BMW
Bosch
IKEA
LG Electronics
Ne”lix
Nike
SAP
Spo!fy
2. Research your organiza!on and describe the organiza!on’s vision, mission and strategy. Describe the
organiza!on’s current CSR strategy based on its most recent sustainability report. Describe how your
company’s CSR strategy contributes to the UN Sustainable Development Goals (No more than 1 page)
3. Use the PESTLE framework that you learned in Strategy and Analy!cs to analyze the environmental factors
that impact the strategy and opera!ons of your chosen company. (No more than 1 page)
4. Based on your PESTLE analysis, describe a project that will demonstrate how analy!cs can help your
company advance its corporate social responsibility strategy. A cri!cal step in the change process is proving
the value that analy!cs can bring. The first project should have a very clear goal and be limited in scope. It
should u!lize exis!ng informa!on, and focus on what is required to prove value in a short period of !me, i.e.
within a few months. It is not the implementa!on of a new CSR ini!a!ve. The value proposi!on should be
clear and visible within the organiza!on, i.e. it should be material. An important component of materiality is
alignment with the vision, mission and CSR strategy of the company. Describe how your analy!cs proposal
aligns with and contributes to the UN Sustainable Development Goals. (No more than 1 page)
5. Not everyone will be suppor!ve of your proposal so it is important to think about different internal
stakeholder groups and their mo!va!ons for suppor!ng or opposing your project. You need to gain
organiza!onal support for your project before you can implement it. What stakeholder groups would support
your proposal? What stakeholder groups would oppose your proposal? Based on your understanding of the
stakeholders and their mo!va!ons for suppor!ng or opposing your project, develop tailored communica!on
plans for each stakeholder group. Which stakeholders (or groups of stakeholders) will you communicate with?
In what sequence? Describe the messages that you will use to persuade each stakeholder or stakeholder
group of the importance and value of the first project. Describe how you will address both the ra!onal and
emo!onal concerns of the different stakeholder groups, and why you think these messages will be effec!ve.
(No more than 2 pages)
6. You need a sponsor for your first project. Because your project is essen!ally a pilot, a leader of a func!on is
the appropriate level of sponsorship; a c-suite execu!ve is not an appropriate sponsor for a pilot project.
Who will you ask to be your sponsor, and what messages you will use to persuade this leader of the
importance and value of the first project to him/her? How will you use analy!cs to inform your sponsor of
the progress of your proof of value project? (No more than 2 pages)
Assessment
I will evaluate this assignment based on the thoroughness and detail with which you have addressed the
ques!ons listed above. The rubric for this assignment is below.
Criteria Ra”ngs Pts
Q2: Descrip!on of organiza!on
20 pts
Full Marks
Descrip!on of Vision, Mission
and strategy of the company.
Descrip!on of the Corporate
Social Responsibility strategy of
the company. Descrip!on of
contribu!on of CSR strategy to
UN Sustainable Development
Goals.
20 pts
Q3: PESTLE Analysis
20 pts
Full Marks
PESTLE framework used to
iden!fy all aspects of the
opera!ng environment.
Complete descrip!on of each
aspect of PESTLE
20 pts
Q4: Descrip!on of Project
20 pts
Full Marks
Clear link of analy!cs project to
environmental factors iden!fied
by PESTLE. Clearly described
analy!cs proof of value project.
Appropriately scoped to be
achievable and visible. Uses
exis!ng data, and does not
require the genera!on of new
data. Clear descrip!on of
alignment with vision, mission
and CSR strategy of the
company. Clear descrip!on of
alignment and contribu!on to
UN Sustainable Development
Goals.
20 pts
Q5: Stakeholder Analysis
20 pts
Full Marks
Comprehensive iden!fica!on of
internal stakeholder groups and
their mo!va!ons for suppor!ng
or opposing your project. Logical
communica!on plan and
sequencing of stakeholders.
Clear ra!onal and emo!onal
messages.
20 pts
Q6: Sponsor Plan
20 pts
Full Marks
Logical selec!on of sponsor.
Comprehensive plan for keeping
your sponsor informed of
progress. Clear descrip!on of
analy!cs
20 pts
Important Notes
Be certain to cite all reference in APA format.
Please submit your work by the stated due date.
When you submit your plan, please keep the ques!ons in the document and provide your answer
below each ques!on. Please use full sentences and paragraphs, rather than bullet points.
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