Advertising Case Brief
Advertisements are generally viewed as invitations to negotiate, not as offers to form a contract. Nonetheless, sometimes advertisements are construed as
offers, such as in the case of a PepsiCo, Inc., promotion that encouraged consumers to collect “Pepsi Points.”
Review the case of Leonard v. Pepsico, Inc. found at https://scholar.google.com/scholar_case?case=14010883517992816574&scilh=0.
Provide a brief that sets forth the facts of the case, the issues before the Court, the analysis of the Court, and the holding of the case.
• Based on the analysis and holding of the Court do you agree with how the court applied the “reasonable person standard” in this case?
• What could PepsiCo have done to avoid misunderstanding by its customers in this case?
• Did PepsiCo act ethically in denying that the Harrier Jet was a real prize?
Follow APA format and reference at least two scholarly resources to support your ideas.