Writing Effective Fact Sheets and Action Alerts
The main purpose of a fact sheet or action alert is to get the reader to do something. A fact sheet uses examples, statistics, and personal stories in an effort to persuade a policymaker to agree with your viewpoint, support or oppose a policy, or create a new policy. An action alert uses this same information to encourage concerned citizens, colleagues, or fellow group members to urge their respective policymaker to support or oppose legislation. Follow the tips in this guide to make sure your outreach is as effective as possible.
Table of Contents Module 6 M6 Discussion: Identifying Macro Policy Advocacy Skills
M6 Discussion: Identifying Macro Policy Advocacy Skills

Macro policy advocates have to develop a political strategy including a sequence of actions and verbal exchanges that will increase the likelihood of the adoption of an advocacy proposal. For this discussion:
• Explain the seven key steps to developing and advocating for an overarching macro policy.
• Additionally, identify at least three skills that a macro policy advocate would need to develop and utilize to increase the likelihood that a policy proposal would be enacted.