International Foundation Programme (Business)
Study Skills

Assessment Brief

Assessment Type: Writing – Essay
Assessment TaskYou are going to create and give a presentation in English about a company from the given list.
You will research a company from the given list and give a SWOT analysis of the company.

Your presentation should include:
1 An introduction to the company including history, products, market segment, outlets etc.
2 A full SWOT analysis of the company
3 Three recommendations for the company based on your research

The companies:
Marks and Spencer
John Lewis
Starbucks
Costa Coffee
Swarovski
Boot’s The Chemist
WH Smiths

Word Count: You should write 1000 words (+/-10%) (excluding the reference list).
Assignment Instructions

Your assignment should be presented using a standard academic format and should not include any images unless relevant to answering the question.

You should use the font Arial size 12 and your work should be single spaced.

You should ensure that your full name and Banner ID is typed in the footer.

You should include a reference list at the end of the assignment which should be referenced using the UWS Harvard Referencing guide.

Please follow the wordcount guideline above in the assessment brief.

Any work that you submit must be your own and the use of sources must be referenced appropriately. Any work that is deemed to be plagiarised or not the student’s own work will not be marked and will not count towards the final module grade. Any work found to be plagiarised may result in the student being suspended from the programme.

Assignments must be submitted electronically via the Turnitin application in the appropriate section of the Study Skills module. Your tutor will provide you with full instructions on how to upload your essay.