Part A: With products, is it form or function? Take a position: product functionally is the key to brand success versus product design is the key to brand success.
Part B: Is the right price a fair price? Take a position: price should reflect the value that consumers are willing to pay versus prices should primarily just reflect the cost involved in making a product or service. BM350 Marketing Management
15th edition chapters 19-22. 4 pages double space, APA , Times New Roman 12 point, double space, reference page