Assume you are in charge of developing the strategy for an international company in the UAE that is selling products in 50 different countries around the world. One of the issues you face is whether to employ a multidomestic strategy, a global strategy, or a transnational strategy.
a. If your company’s product is mobile phones, do you think it would make better strategic sense to employ a multidomestic strategy, a global strategy, or a transnational strategy? Why?
b. If your company’s product is dry soup mixes and canned soups, would a multidomestic strategy seem to be more advisable than a global strategy? Why?
c. If your company’s product is large home appliances such as washing machines, ranges, ovens, and refrigerators, would it seem to make more sense to pursue a multidomestic strategy, a global strategy, or a transnational strategy? Why?
d. If your company’s product is apparel and footwear, would a multidomestic strategy, a global strategy, or a transnational strategy seem to have more appeal? Why?