MBA 560 Milestone Three Guidelines and Rubric
Overview: This milestone establishes a system to evaluate the ongoing success of a product or service as the marketplace and company dynamics evolve. This
involves establishing measurable criteria of specific activities and mechanisms to assess current systems and branding efforts as well as provide feedback to the
proper departments and individuals so that needed changes can be implemented. This relates to the final project because it is a means to ensure the mission of
the organization is continually pursued and that product or service offerings are both aligned with the mission and provide customer value. The mechanism
enables the planning process to maintain its dynamic nature while staying on the course to follow the mission of the organization.
Prompt: Use headings within your paper that correspond with each portion of the rubric. Specifically, the following critical elements must be addressed:
 Refinement
Using the idea that you have chosen, write a short paper covering the following:
o Establish procedures for the qualitative and quantitative measures you will utilize and when will you use them to help you evaluate the success of
the new product or service and its branding. Be sure to suggest processes that occur at regular intervals and extend across the business, explaining
how results will affect decisions on whether to continue or to initiate exit strategies. Include how you will utilize both qualitative and quantitative
methods for decision-making.
o Specify what regular, five-step feedback loops and processes will you implement to support the new idea, keep it on track, and make mid-course
corrections as needed. For example, will you adjust business functions and/or facilitate regular communication across departments? How will you
collect relevant information and ensure its accuracy?
o In planning for the future, determine procedures for how you will identify and integrate other factors that might affect implementation of your new
idea into your business decisions and planning? In other words, what other things do you need to consider when moving forward, especially
concerning your competition?
 Writing
When drafting your paper, consider the following:
o The writing should be clear and correct. There should be no major errors of grammar, spelling, organization, or citation style.
o Remember to use headings within the paper that correspond with each portion of the rubric.
Rubric
Guidelines for Submission: Submit your completed milestone as a Microsoft Word file with double spacing, 12-point Times New Roman font, and one-inch
margins. The recommended length for this milestone is 8 to 10 pages (plus a title page and references). The final project will be about 30 to 40 pages. Sources
should be cited according to APA style, with a reference section and in-text citations.

Critical Elements Proficient (100%) Needs Improvement (70%) Not Evident (0%) Value
Refinement: Evaluate
the success
Establishes business-wide qualitative and
quantitative procedures for evaluating
success of new product or service at regular
intervals, explaining how results will impact
decisions on whether and how to continue
or exit
Establishes procedures for evaluating
success, explaining how results will impact
decisions to continue or exit, but
procedures do not extend across business,
are not both qualitative and quantitative,
do not occur at regular intervals, or are not
reasonable for making business decisions
Does not establish qualitative and
quantitative procedures for evaluating
success of new product or service,
explaining how results will impact decisions
on whether and how to continue or exit
30
Refinement: Feedback
Loops
Specifies regular, five-step feedback loops
and other processes to support the new
idea, keep it on track, and make mid-course
corrections as needed
Specifies feedback loops and other
processes to support the new idea, keep it
on track, and make mid-course corrections
as needed, but procedures are not fivestep, do not occur at regular intervals, or
are not reasonable for making business
decisions
Does not specify feedback loops and other
processes to support the new idea, keep it
on track, and make mid-course corrections
as needed
30
Refinement: Other
Factors
Determines procedures for identifying
other factors that might affect new idea
and integrating them into decision-making
and planning
Determines procedures for identifying and
integrating other factors that might affect
new idea into decision-making and
planning, but procedures suggested are
cursory, illogical, or are not well-suited for
improving performance
Does not determine procedures for
identifying other factors that might affect
implementation of new idea and
integrating them into decision-making and
planning
30
Writing Submission has no major errors related to
grammar, spelling, organization, or citation
style
Submission has some errors related to
grammar, spelling, organization, or citation
style that negatively impact readability and
articulation of main ideas
Submission has critical errors related to
grammar, spelling, organization, or citation
style that prevent understanding of ideas
10
Earned Total 100%