Week 10 Assignment – Your Marketing Plan Executive Summary
Overview
Synthesize the information from your previous assignments and create an executive summary in which you present your full marketing plan. References are required.
Instructions
Write a professional 1–2 page executive summary in which you:
Discuss the goals and objectives, including how they can be measured and applied to customers, clients, and employees.
Discuss the key components of an environmental analysis, determining the status of external factors that will impact the company’s offerings.
Discuss the consumer analysis that identified the target market and how the company will meet the needs of the consumers in a competitively superior way.
Describe the marketing mix based on analysis of the market, environment, consumers, and SWOT.
Use at least two sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment.