PRESENTATION TASK – POINTS 1. AND 2.

You are working in a marketing team for a fashion clothing company in the UK. Your team consists of three members and have been briefed to develop an integrated marketing communications (IMC) plan for a product and then present this to the group of marketing directors.
This task requires you to develop an Integrated Marketing Communication plan. Your team must design an appropriate communication objectives and channel selection for a given product. You will also need to design and develop the appropriate contents to meet the channel selected and communication objectives. You will need to demonstrate your knowledge on how integrated communication is important to build the customer value.

This IMC plan should consider the following:
1.IMC Context analysis.
2.Communication objectives

(3.Creative strategy and promotional budget.
4.Promotional mix and appropriate multiple channel selection.
5.Strategic plan and tactics for each channel selection.
6.Implementation and the use of control and evaluation mechanisms.)

Full list of references in Harvard format.

REFERENCES:
• Fill, C. and Turnbull, S., (2019). Marketing communications: touchpoints, sharing and disruption: Pearson UK. Harlow (Core text).

• Juska, J.M., (2017) Integrated Marketing Communication Advertising and Promotion in a Digital World: Routledge. Milton

• Kotler, P., & Keller, K. L. (2009). Marketing management.