Write a report to show how Apple Inc. has internationalised into China. Incorporate the following points:
(Some parts of the report are being done separately and not included here)

• Examine the nature of the industry’s competitiveness, the nature of resources and capabilities of Apple at a global strategic level.
• Discuss and evaluate the entry modes to the international market which Apple has chosen.
• Critically evaluate the influence of cultures and ethics on Apples’ competitive strategies.
• Discuss if the Internationalisation venture and strategic choices Apple chose were a success or failure and why. Present potential alternative Internationalisation strategies.

– Examine the nature of the industry’s competitiveness, the nature of resources and capabilities of Apple at a global strategic level. (suggest approximately 1500 words)

Suggest focusing on the following areas for this part of report;

industry’s competitiveness
A paragraph discussing industry competitiveness and using Porter’s 5 Forces to analyse the level of competition

The nature of resources and capabilities of Apple at a global strategic level.

Internal Analysis – to examine Strengths and Weaknesses (SWOT Analysis)
External analysis – to examine Opportunities and Threats (Competition)

How Apple create value for customers and profit for themselves.
o Resources
o Capabilities

Resources and Capabilities
Tangible
• Financial
• Physical
• Technological
Intangible
• Human
• Innovation
• Reputation

o Distinctive competencies

 Firm-specific strengths that allow a company to differentiate its products and/or achieve lower costs than its rivals
 Arise from resources (Assets of a company) and capabilities (Apple’s skills at coordinating its resources and putting them to productive use, they reside in the organization’s rules, routines, and procedures, are intangible, and lead to sustained competitive advantage if they are rare and protected from copying

The importance of superiority in creating value and generating high profitability.
o Efficiency
o Quality
o Innovation
o Responsiveness to Customers
o
Can refer to the VRIO Framework
(Valuable? Rare? Costly to Imitate? Exploited by organization?)

– Discuss and evaluate the entry modes to the international market which Apple has chosen (suggest approximately 1500 words)

– Critically evaluate the influence of cultures and ethics on Apples’ competitive strategies.
(suggest approximately 1500 words)

– Discuss if the Internationalisation venture and strategic choices Apple chose were a success or failure and why. Present potential alternative Internationalisation strategies.
(suggest approximately 1500 words)

Apple uses a Differentiation Strategy
https://bizfluent.com/way-5815745-apple-differentiation-strategy.html