1/4
Competencies
In this project, you will demonstrate your mastery of the following competencies:
Utilize information from industry and scholarly sources to inform problem solving and decision making
Analyze quantitative and qualitative data to solve problems and make decisions that impact organizations and their
stakeholders
Communicate professionally to diverse internal and external audiences
Scenario
Your presentation to the leadership panel of your company was well received. Now you must create a presentation for a wider audience—stakeholders from inside and outside the
company—and include your decisions and recommendations, which were approved by the leadership panel. Remember that your presentation must convey professionalism and be
visually appealing as well as informative.
Directions
Create a presentation of your research and data findings from Project Two including your decision and rationale.
1. Construct a professional business presentation for internal and external stakeholders.
a. Identify your key message to both internal and external stakeholders.
b. Illustrate your key points using visualizations.
c. Tell your story.
Specifically include the following in your presentation:
2. Communicate your decision about diversification based on your analysis of the data and research.
a. Use visualizations to tell the story of the (quantitative and qualitative) data.
b. Determine the likelihood of success based on the data and research collected.
c. Discuss the impact that moving to the new industry will have on the organization and its internal and external stakeholders.
3. Detail your recommendations for moving forward.
a. Summarize findings of the research performed.
b. Include research conclusions and reasoning.
c. Describe the rationale behind your recommendations.
What to Submit
To complete this project, you must submit a Powerpoint presentation of 10 to 15 slides including speaker notes. Sources should be cited according to APA style.
Project Three Rubric
Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
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2/4
Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Construct a Business
Presentation: Identify Your
Key Message
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative
manner
Key message is clearly
identified to both internal and
external stakeholders
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include key
message that does not
address internal or external
stakeholders
Does not attempt criterion 10
Construct a Business
Presentation: Illustrate
Your Key Points
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative
manner
Key points are clearly
illustrated with visualizations
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include key
points that are incomplete or
not visually depicted
Does not attempt criterion 10
Construct a Business
Presentation: Tell Your
Story
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative
manner
Story is easily understood Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
story that is incoherent or not
easily recognized
Does not attempt criterion 10
Communicate Your
Decision About
Diversification: Use
Visualizations to Tell the
Story of the (Quantitative
and Qualitative) Data
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative
manner
Uses visualizations to tell the
story of the (quantitative and
qualitative) data
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
visualizations that do not tell
the story or are not of both
qualitative and quantitative
data
Does not attempt criterion 10
Communicate Your
Decision About
Diversification: Determine
the Likelihood of Success
Based on the Data and
Research Collected
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative
manner
Determines the likelihood of
success based on the data and
research collected
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
determinations that are not
based on data or research
Does not attempt criterion 10
3/4
Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Communicate Your
Decision About
Diversification: Discuss the
Impact That Moving to the
New Industry Has on the
Organization and Its
Internal and External
Stakeholders
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative
manner
Discusses the impact that
moving to the new industry
has on the organization and its
internal and external
stakeholders
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
missing components or
cursory discussions
Does not attempt criterion 10
Detail Your
Recommendations:
Summarize Findings of the
Research Performed
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative
manner
Summarizes findings of the
research performed
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
summary that is missing
components or is incomplete
Does not attempt criterion 10
Detail Your
Recommendations: Include
Research Conclusions and
Reasoning
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative
manner
Includes research conclusions
and reasoning
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
incomplete discussion of
conclusions or reasoning
Does not attempt criterion 10
Detail Your
Recommendations:
Describe the Rationale
Behind Decision and
Solutions
Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative
manner
Describes the rationale behind
decision and solutions
Shows progress toward
proficiency, but with errors or
omissions; areas for
improvement may include
descriptions of rationale that
are missing key components
or rationale that is incohesive
Does not attempt criterion 10
Articulation of Response Exceeds proficiency in an
exceptionally clear, insightful,
sophisticated, or creative
manner
Clearly conveys meaning with
correct grammar, sentence
structure, and spelling,
demonstrating an
understanding of audience
and purpose
Shows progress toward
proficiency, but with errors in
grammar, sentence structure,
and spelling, negatively
impacting readability
Submission has critical errors
in grammar, sentence
structure, and spelling,
preventing understanding of
ideas
5
4/4
Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Citations and Attributions Uses citations for ideas
requiring attribution, with few
or no minor errors
Uses citations for ideas
requiring attribution, with
consistent minor errors
Uses citations for ideas
requiring attribution, with
major errors
Does not use citations for
ideas requiring attribution
5
Total: 100%