Instructions:
Pretend that you are the CEO of Milliford Labs. While the company used to be known for its innovation, producing multiple new products annually and owning a number of important utility patents, you’re concerned because only a couple of new products were developed in the past year. As the CEO, you want to turn this around. You’re free to suggest whatever turn-around you want, and you can make up the details as you communicate an inspiring change speech to kick off the company retreat and outline a plan. Take into consideration the executive coach’s advice, and Duarte’s principles of spellbinding presentations. Use business writing (single-spaced, liberal use of headings, bullet points, and charts/graphs/graphics as appropriate). Length should be around 500 or so words.