COM 530 Module Seven Presentation Guidelines and Rubric
Imagine you work for an advertising agency. Your superiors have asked you to create a slide show and script explaining to your peers false light and
appropriation as they apply to social media in the advertising field. These two concepts are important, especially in advertising, because many advertising tactics
include photos, celebrity associations, and puffery in order to gain attention. False light and appropriation are the two legal areas that you can cross into if you
are not careful with the use of wording and images.
Prompt Your presentation should include the following elements:
a) Explain the concepts of 1) false light and 2) appropriation.
b) Provide examples of both and explain them. Examples may be visuals or text (again keeping in mind proper font size for slide presentation). Be sure to
explain how your examples illustrate theseconcepts.
c) Explain precautions that must be taken when creating social media-based advertisementsto avoid legal action from falselight and/or appropriation
claims. Include specific examples.
Guidelines for Submission: You can use PowerPoint, Prezi, orother presentation software to completethis assignment, aslong asit produces a slide
presentation that is both correct and professional and can be viewed by the instructor without need for downloading new software. Be sure to use proper font
type and size for a slide presentation. Include 5–6slides and a brief script that are polished and professional. It should be something that you would be proud to
present to your work colleagues. Audio is not necessary.
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Explanation of
Concepts
Meets “Proficient” criteria and
finds a way to add insights
about false light and
appropriation
Provides explanation of false
light and appropriation
Provides an explanation of false
light and appropriation, but the
explanation is cursory or
contains some inaccuracies
Does not explain concepts of
false light and/or appropriation
30
Examples of
Concepts
Meets “Proficient” criteria and
adds richness to the examples
explaining false light and
appropriation
Provides examples of false light
and appropriation and explains
how each example illustrates
the concept
Provides examples of false light
and appropriation, but the
examples contain some
inaccuracies, or lack
explanation
Does not provide examples that
explain false light or
appropriation
30
Precautions and
Examples
Meets “Proficient” criteria and
adds richness to the examples
explaining how to avoid false
light and appropriation claims
Explains precautions that must
be taken when creating social
media-based advertisements to
avoid false light and
appropriation claims and
includes examples
Explains precautions that must
be taken when creating social
media-based advertisements to
avoid false light and
appropriation claims, but
explanations include
inaccuracies or there are no
examples included
Does not explain precautions
that must be taken when
creating social media-based
advertisements to avoid false
light and appropriation claims
30

Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%