Coca-Cola Corporate Strategy

Introduction

· What are the various businesses that are part of the corporation’s business portfolio?

· Are the businesses positioned in similar or related product markets and industries?

· Are there common capabilities used by each of the businesses or are the capabilities required for each difference very different?

Coca-Cola Product Scope

· Analyze the corporate strategy of the selected firm product scope in which it operates

· Has the firm expanded from its initial product line or field of operation

Coca-Cola Geographical Scope

· Analyze the corporate strategy of the selected firm geographical scope in which it operates

Coca-Cola Vertical Scope

· Analyze the corporate strategy of the selected firm vertical scope in which it operates

· Does the firm own vertically related activities along the value chain for its products?

Coca-Cola Corporate Structure

· Analyze the firm’s overall corporate structure and key management systems.

· Does the firm employ any of the following three elements of corporate strategy: diversification, vertical integration, or globalization?

· Are global alliances an overall part of the corporate strategy?

· Analyze the strategic fit between the business and corporate strategies of the selected firm

Conclusion

· Do the businesses within the company seem to have a good strategic fit with one another?

· Are the companies of more value given that they are part of this corporation or would they be more valuable as independent businesses?

· Review analysis points

****IMPORTANT****

· 4 pages without Title page

· APA format: 4 academic sources

· Minimum 5 sentence complete paragraphs