Choose a company whose products you are familiar to use as the example for this exercise.

• They must produce a tangible product. (No services allowed.)
• Must be a real company.

Identify the important attributes for your chosen product and select two key variables for your perceptual map. 

Prepare a perceptual map for your chosen product/brand.

• Use a minimum of seven competitors
• Rank each product/brand on the two variables based on how they are positioned in the consumers’ minds. 

Create a 10 to 12-slide Microsoft® PowerPoint® presentation with notes including the following:

• Summary slide
• Target market – this should take up four slides.One slide for each element of the target market.
• Perceptual map
• Map placement explanations
• References
• Place your explanations in the note section.

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market. 

Explain your target market.

• Cover all four variables – demographic, geographic, psychographic and behavioral.