Coursework 2 – Business Report (20%)
Your task is to analyse a pair of well known brands (these can be sub-brands or applications) which use freemium/versioning as detailed below.
Examples of possible firms/operations: Spotify, Prezi, Dropbox, Linkedin, numerous news providers, games and apps, Skype, Evernote, AVG, MailChimp, HootSuite, SurveyMonkey or other firms of your choice. Amazon is NOT a suitable choice.
Everything from the next heading [1. Introduction and context [suggested length 250 words] to just before the Reference list, i.e. the final word of your project will count in the word count, apart from the titles which you can include in full.
1. Introduction and context [approx. 200 words]
Introduce your project and briefly explain the nature of the brands you have chosen to look at.
2. Freemium/versioning [approx. 700 words]
Compare and contrast how the brands use freemium/versioning to attract users and then convert them into loyal premium customers?
3. Recommendations and summary [approx. 350 words]
Make brief recommendations on how each of the cases could improve. The summary should then assume someone has read the work and can also suggest questions that have arisen in the work.