Reference Hoffman, K. D., & Bateson, J. E. (2017). Services marketing: concepts, strategies, et cases. Boston, MA: Cengage Learning. ( Page 144)
Reference Hoffman, K. D., & Bateson, J. E. (2017). Services marketing: concepts, strategies, et cases. Boston, MA: Cengage Learning. ( Page 144)
summary of the Build a Bear Workshops: Calculating the service cost per Bear (page 144) case study. and answer questions 1-4 on pages 145 and 146 !!
Students will also respond to postings of one additional student.
The assignment must address the following:
1) an overview/summary of the case; identification of the root issues/problems presented in the case;
2) answer the questions; presentation of your recommendations/solutions related to the issues/problems;
3) reference page documenting additional research
summary of the Build a Bear Workshops: Calculating the service cost per Bear (page 144) case study. and answer questions 1-4 on pages 145 and 146
Students will also respond to postings of one additional student.
The assignment must address the following:
1) an overview/summary of the case; identification of the root issues/problems presented in the case;
2) answer the questions; presentation of your recommendations/solutions related to the issues/problems;
3) reference page documenting additional research