Pricing

Evaluate pricing and production decisions to find profit-maximizing solutions
Illustrate how decision-making differs based on the nature of market competition
INSTRUCTIONS:

Read the articles on pricing
Uber’s Surge Pricing Applied to Smoothies

https://www.bbc.com/news/business-49986191

article about door dash using surge pricing https://qz.com/1036163/ubers-least-popular-feature-is-now-all-over-food-delivery-apps/

Market Place Uber (2020) Uber Surge Prices

https://marketplace.uber.com/pricing/surge-pricing

Price Intelligent (2020) Dynamic Pricing

https://www.priceintelligently.com/blog/bid/198355/how-to-implement-a-dynamic-pricing-strategy-without-the-pr-backlash

Trailer Body Builders (2020) Variable Pricing

https://www.trailer-bodybuilders.com/distributors-upfitters/article/21739317/the-benefits-of-variable-pricing-strategies

Surge Pricing Increasingly Being Used at Restaurants and Theaters

https://www.businessinsider.com/surge-pricing-increasingly-being-used-at-restaurants-and-theaters-2023-3

Watch the following videos. You can also access them on the We the Economy App and You Tube.

Link to all videos in course

The Street

Foreign Aid Paradox

After reading these articles, discuss the following in a narrative format before Wednesday at 11:59PM ET:

1. From a business perspective, what are the pros and cons about surge/dynamic/variable pricing?

2. From a consumer perspective, what are the pros and cons about surge/dynamic/variable pricing?

3. What other companies/industries, not mentioned in the articles, use a similar pricing models? Are they effective?

4. Compare the concept of Supply and Demand to the pricing models that the companies in these articles are using.

5. Lastly, share your own experiences with surge pricing.

DELIVERABLE:

Please write 4 sentences each for questions 1-5 and 4 sentences for each response post.