Identify a company that demonstrates places the customer first.

How do they do this today? What could they do that would improve this in the future?

Initial Discussion Post 

Your initial response should address both questions, use two references, and is due by Wednesday at 11:59 PM ET.

Choose a company and discuss its customer relationship management success today:

Indicate how they demonstrate this to individual customers.
Explain how they could do even better with their customer relationships.
Why do you think that their making the customer first in their business model is a good marketing approach?