We will use the transport industry with the examples of companies we will name: Uber and Lyft .

Insert prompt here. Review the strategy models given in your text and please watch the SWOT analysis: How to do a SWOT analysis, PESTLE analysis, Porter 5 forces analysis video. Discuss the following questions:

• What model reflects your organization’s structure (My capstone is wrote on Urber and Lyft the structure of a company you are analyzing in your Capstone Project)? How does that structure help achieve strategic initiatives?
• Considering the structure used, how does that structure impact decision-making?
• What kind of integration mechanisms does your company use? Why do you think these mechanisms are used? Are they effective?
• What changes would you make to your company so that it is more effective and flexible? Why?