Marketing Mix

Marketing Recap

This week, please take a moment to reflect back on what you have learned. Hopefully, you’ve found a new appreciation for marketing and perhaps you’ll even make it your career one day. Here are some ideas to get you started:

· Share how your perceptions of marketing have changed while in this course.

· Do you have an interest in a marketing career? What do you see yourself doing?

· What about this week’s content did you find to be of most interest to your professional development and/or academic journey?

The topics from this semester

· Marketing Principles and the Marketing Environment

· Market Research

· The Marketing Mix: Product

· Market Segmentation
· Marketing Mix: Place and Price
· Consumer Behavior and Customer Relationship Management
· Marketing Mix: Promotion Sales
· Sales Plan and the Selling Process