In your required readings, you have been provided with information on the pros and cons of

various communication tools. No tool should be viewed as universally effective. As a school

leader, you will have to make a specific determination of which communication tools best serve

your school, your stakeholders, your intended message and your leadership style.

Instructions:

1. Based on the readings, write 2-4 well-developed paragraphs, addressing the points

below. Cite evidence from the reading or other scholarly sources.

○ What tool do you feel is the most effective means of reaching the widest

audience? Provide a rationale for your answer.

■ If you do not feel you would lean toward one single most of

communication, tell us why.

○ In your opinion, has technology improved the way that we communicate

with stakeholders? Why or why not?

○ “Although it is widely recognized that technology expands communication

opportunities, how might technology negatively affect relationships”?

(Kowalski, 2011, p. 24)