Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.
Write a 1,050- to 1,450-word summary in which you address the following for each of the three major phases in the simulation.
- Your recommended solutions, including why
- Your results.
Summarize the different marketing components addressed in this simulation by answering the following questions:
What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be?