Q a student who has recently graduated from University wants to start their own business writing and selling “Apps” for a mobile phone. For this question you are required to write an essay outlining the most important elements of marketing Planning process that would help this student to market and sell these “Apps” to new customers with smartphone.

Your essay should typically include points such as: Marketing Objectives, Market Research, Strategies, Advertising, and Budgets etc.

The answer to this question is an essay, and so should be written in continuous prose (total for Question 1 is 125 Marks).

Sources:

Blackwell, E (2008) ‘How to prepare a Business Plan’, 5th edition, Kogan page: London.
Westwood, J. (2013) ‘How to write a Marketing Plan’, 4th edition, Kogan Page: London.