•Introduction – Brief background to the company (200-300 words)
•Given the recent press and publicity regarding Ford Motors, how have the key external drivers of change affected the organisation? (1000 words)
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•How can the organisation add value to its strategic position, given its current situation? (1000 words)
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•From the analysis carried out, comment on the Strategic Position of Ford Motors and how it can move forward as an organisation? (Conclusions from previous analysis and recommendations.) (300-400 words)
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Given the recent press and publicity regarding Ford Motors, how have the key external drivers of change affected the organisation?
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Political • Taxation
• Legislation
• Foreign Trade
• Employment law
• Government Stability
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Economic • GNP Trends
• Interest Rates
• Inflation
• Disposable income
• Unemployment
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Socio-Cultural • Demographics
• Social mobility
• Lifestyle changes
• Consumerism
• Levels of education
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Technological • Government R&D spending
• New R&D developments
• Speed of technology transfer
• Rates of obsolescence
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External Factor? |
Impact on Company? |
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For example: Political Factor – Increase in the minimum wage and move towards living wage announced by UK Government (BBC, 2015) |
Could be a cost increase within a company related to staffing cost. OR Could mean that a company is in a better position than competitors as it already pays above living wage and competitors don’t. |
Some PEST/PESTLE factors may be more relevant than others:
• Political
• Social
• Technological
• Environmental
• Economic
• Legal