Assignment Overview:
Financial estimates for a feasibility study for the development of a “higher upscale” hotel in Dubai
Overall aim:
You are a hospitality consultant and you have been approached by a hotel developer to assist with the development of feasibility study for a new hotel (200 rooms), in the higher upscale category, in Dubai. More specifically, the developer has sent you the following requests:
•1. Describe the current lodging market in Dubai.
•2. Discuss the future developments for the lodging market Dubai.
•3. Discuss ADR, OCC and RevPar in Dubai.
•4. Assess the profitability of hotels (upscale, higher upscale and luxury) in Dubai.
•5. Build and operating profit and loss pro forma for a 200 rooms in Dubai.
•Use different STR reports (Census, Trend, P&L/Host, Pipeline – you can find them on Moodle) to answer these requests.
You report should include a recommendation regarding the developer’s proposed investment.
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